Covert Hypnosis or Simple Persuasion? The Magic Word “Because”.
If you're interested in learning more about hypnosis, I highly recommend you check out Mike Mandel Hypnosis for Self Hypnosis CDs, or head over to Igor Ledochowski's site for his ultra-powerful conversational hypnosis course. Both are excellent resources. Thanks for visiting!
You don’t always need to use covert hypnosis to get people to do what you want them to do. Not every interaction has to be about you (the hypnotist) being Mr. Trance. Sometimes you are just using simple persuasion techniques.
Here is a recent example. Last night my wife and I had to go out to Home Depot to buy some hardware before our dinner date (having a babysitter once a week is awesome!). We had a few small items in hand, and were ready to check out but we remembered we wanted to also buy a gift card for a Christmas present. The gift cards are not sold at the cash, but at the service counter.
We asked the girl at the service counter to sell us a gift card, and let her know we also had to pay for these other items of hardware that we had with us. She told us that she could sell us the gift card, but that the other hardware would have to be paid for at the regular cash.
We were not in a rush, there were few lineups, and I guess I wasn’t naturally in a mood to get my way. So I was about to just comply with her answer. But my wife said to her, “I’ve paid for things here before when I bought gift cards in the past”. I heard her say this and instantly switched into “persuasion mode”
The girl behind the counter basically said, “We aren’t supposed to do that”. Now, here is the magic that you must recognize if you want to get good at persuading people. When someone says, “not supposed to”, or something to that effect, what you should hear is “it’s possible – I can do it but I’m told to say no”.
Here’s the thing: People will take the lesser of two evils when given a choice. Naturally, she did not want to allow us to check out at the service counter because it was against policy. All I needed to do was to make it awkward for her to say no to me. The possibility of a minor problem with her boss would then be less than the guarantee of awkwardness with me.
So let’s get back to the story. She had said “I’m not supposed to”. I calibrated in her what seemed like a small moment of confusion. I jumped at it. I immediately smiled, and politely said to her, “Oh, well just check us out for these small items with the gift card because we are in a bit of a rush”. I then actually handed her the items we had to pay for and pulled out my credit card.
I never gave her the opportunity to say no. I noticed my moment of opportunity and jumped at it without being rude, or seeming like a jerk. I was very nice to her and thanked her for the help. I wished her a nice evening and a great weekend.
Let me point out one last thing: The word “because” has magic powers of persuasion. Notice above that I said to her “well just check us out for these small items BECAUSE …”
The format is important. There are three parts to the sentence. Part 1 is a command. It is not a request such as “would you be able to” or “can you”. It is a polite order. “Just do xyz” Part 2 is the word “because”. Part 3 is your request. If you use this tactic the unconscious mind simply hears the word “because” and is programmed to understand that there is a reason. Any reason will do.
When I first learned this back in 1993 the guy who taught it to me said you could literally use ANY reason after the magic word “because”. It’s true. You can almost say anything. It works very often.
Enjoy!


